“Why do you need a label?”

Because there is comfort in knowing that you are a normal zebra, not a strange horse.

You can’t find a community of other zebras, or learn what makes a zebra thrive, if you don’t know you are one.

It’s near impossible to feel whole when everyone, including you, thinks you’re just a failed horse, when all along, you were simply a zebra in the wrong field.

I was diagnosed with ADHD in adulthood. It didn’t fix everything — but it finally made sense of so much.

That shift is what I help others find: not perfection, not productivity hacks, but understanding, momentum, and space to thrive.

You’re not a broken horse. You’re a zebra and you deserve to be treated like one.

Before coaching, I spent years leading teams in a career as a senior teacher but i was always drawn to the more creative projects within my work.

I’ve since written a book on adult ADHD in the UK, launched a national campaign to flip the narrative, and I host a podcast interviewing successful ADHDers with aim of helping people feel less alone.

Everything I do now is about changing how ADHD is understood, starting with the way you understand yourself.